Research 100 CEOs
Confirm current roles, public presence and person-level evidence.
Leading CEO Benchmark
The 50 CEOs shaping the U.S. business conversation.
A benchmark of how 50 leading CEOs perform across seven reputation dimensions, with Salience and Trust shown alongside the score.
100CEOs researched
50Benchmark CEOs
7Scored dimensions
6,150CEO assessments
Score overview
The 50 CEOs ranked across seven reputation dimensions.
Each dot represents one CEO. Position shows Salience and Trust; color shows the seven-dimension R2 Score.
50-CEO benchmarkSalience x Trust
Lower R2 Higher R2
Highest-rankedR2 Score
Leading CEO Benchmark
The complete 50-CEO ranking.
The field was selected from research on 100 leading CEOs. The final 50 are ranked on the same seven dimensions.
RankCEOIndustrySalienceTrustR2 Score
CEO profiles
Seven scores, with Salience and Trust context.
Question bank
The questions behind the seven scores, Salience and Trust.
The same question architecture can be applied to the benchmark, an industry cohort or a client-selected peer set.
Question deep dive
Compare the answers behind each dimension.
Select a CEO, dimension and measure to compare placement, evidence and counterevidence.
Method
How the benchmark was built.
The benchmark measures the same 50 CEOs against the same questions and comparison field.
Select the 50
Fix the benchmark field before scoring begins.
Score seven dimensions
Measure Portfolio, Strategy, Leadership, Heritage, Transparency, Talent and Society.
Add context
Measure Salience and Trust, then review attribution and sources.
100CEOs researched
50CEOs scored
7Scored dimensions
3Controlled passes
Unaided questions measure Salience. The ranking uses named assessments across the complete field, so a CEO who is not mentioned spontaneously is not assigned a zero.